We’re currently rewriting the content at Absorbing.com: not because it’s wrong, but because the best can always be improved.
As a digital agency we know how important it is to get the keyword densities correct, the subject matter on target and the back-end code optimised.
However, we also know that it’s important to make the site readable, so we’re paying just as much attention to how it reads to humans as to search engine spiders.
In fact search engines — especially Google — are now very good at looking beyond the “grey hat” techniques that make copy stilted, forced, robotic and, at times, virtually unreadable.
While we want to appear at the top of any search of Google, Bing, Yahoo, Ask and the rest by potential customers on the look-out for good SEO skills or joined-up SEM and PPC mastery, we also want those visitors to be able to fully appreciate our search services when they arrive.
Absorb is lucky that it has such a wide range of skills in-house, including excellent copyrighting for the web, so look out for the new pages and new posts from Absorb staff as part of our continuing commitment to customers old and new.
Posted: September 30, 2009 @ 10:18 am
