Is content still king? Well that probably depends on your website model, your presence on the web and potentially the industry your working in. It’s most likely however, given the positive light in which Google views fresh content, that keeping your pages up to date with news, views, chat and general goings on will be an important facet of your web strategy.
The layout of key pages on your site, particularly your homepage, must facilitate and promote this dynamic content ensuring a fresh experience for users, giving them a reason to regularly come back to your site. Good content and an accommodating design makes Google happy – as it crawls fresh content – but it needn’t stop there. Syndicating your content across social bookmarking sites is a great way to maximise its potential positive impact on your site.
Putting your post onto top Social Bookmarking sites such as Delicious, Digg, StumbleUpon, hi5, Fark and Newsvine etc allows a far wider audience to interact with your content. The key here is engaging copy. Keyword stuffing, heavy ‘SEO copy’ and overt brand promotion won’t work well – bite sized and interesting themes will, as will good photos (in your blog post). Other channels such as Twitter and Facebook can help in similar ways, and don’t forget YouTube for your videos.
All this helps to increase your overall exposure on the web. Instead of just one location, your profile/brand reaches across numerous channels. Remember to include a link back to your site where possible and you can greatly increase your traffic – simply by getting your content out there, as opposed to keeping it ‘siloed’ on your site.
Posted: November 9, 2009 @ 2:14 pm