A few of us at Absorb made our way over to the NMA Marketing on Twitter conference last week, for a round up of Twitter developments — from revenue streams to regulation.
Reporting on big success and even bigger business, Kerry Bridge (Digital media comms, Dell) gave an overview of Dell’s infamous Twitter feeds which have earned the company more than $3 million. Dell’s feeds range from customer support for small businesses, sales of used Dell computers and general assistance for individuals.
Kerry strongly advocated the need for personalisation of Twitter accounts and how it was necessary to be an actual person as well as a representative of the business.
While Dell does very with its Twitter sales channels, Joe White — MD at Moonfruit — gave an insight into his companies “controversial” Twitter promo campaign. The idea was simple, use the #moonfruit tag in any tweet and everyday one lucky tweeter will receive a MacBook Pro, for a 10-day period.
Inevitably users starting dropping the #moonfruit tag all over Twitter and this quickly pushed Moonfruit to the top of the Twitter trending topics. Some saw this as a great marketing campaign, others saw it as spam (as did Twitter by the looks of things) but either way it certainly demonstrated the impact a creative Twitter campaign can have, with Moonfruit increasing traffic to its site by more than 600%, doubling its users and gaining tens of thousands of new followers.
Lastly, there was a little on the possibilities of future advertiser regulation, as well as an informative presentation from Ciaran Norris (Director, Mindshare Worldwide) covering a mind-boggling array of just some of the Twitter Apps out there. Anything from trending apps such as Trendistic and Twitterfall, to music tweets on Blip.fm and a Michael Jackson tribute with Billie Tweets.
Posted: August 26, 2009 @ 1:52 pm