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	<title>Welcome to absorbing.com - the home of Absorb Digital services</title>
	<link>http://www.absorbing.com</link>
	<description></description>
	<lastBuildDate>Mon, 15 Feb 2010 15:06:54 +0000</lastBuildDate>
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		<title>We Are Recruiting &#8211; Graduate Position</title>
		<description><![CDATA[We are recruiting!
We are currently looking for a number of graduates to join us at Absorb.  Our work covers all areas of online marketing and we are looking for people who can assist us across a number of disciplines before specialising.  This is a great opportunity for a graduate to start their career in marketing [...]]]></description>
		<link>http://www.absorbing.com/we-are-recruiting-graduate-position/</link>
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		<title>Tweet Noise</title>
		<description><![CDATA[Making sense of the sheer volume of activity on Twitter has been the focus of many new Twitter applications.  Whilst setting up basic list functionality has been on offer for some time, new twists to these information funnels are always popping up.
One that I have found to be particularly helpful of late is HiveMind.  This [...]]]></description>
		<link>http://www.absorbing.com/tweet-noise/</link>
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		<title>How to Rank High in Google Real Time Search</title>
		<description><![CDATA[December last year Google started listing real-time search results. These included Tweets from Twitter and other real-time sources.
In a recent interview Amit Singhal of Google disclosed how Google apportions rankings to these real-time search results.
In short, you need lots of followers.  And similar to rankings for webpages, high value followers will offer more value to [...]]]></description>
		<link>http://www.absorbing.com/how-to-rank-high-in-google-real-time-search/</link>
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		<title>Facebook for Brands</title>
		<description><![CDATA[For an individual, Facebook is relatively simple, or at least as simple as you want it to be.
However, for a big brand, Facebook can and probably should be used a lot more cleverly.  Since opening up to allow the creation of bespoke pages, the platform offers brands a huge number of possibilities.  This means [...]]]></description>
		<link>http://www.absorbing.com/facebook-for-brands/</link>
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		<title>Don’t Let Your Google PPC Campaigns Get Frozen Out This Christmas</title>
		<description><![CDATA[Christmas means money to online advertisers, and in the lead-up to Christmas hundreds of thousands of small businesses do something they haven’t done all year – play in the Google PPC auction.
Attracted to a seasonal marketplace that promises year-high consumer spend, these smaller players come in their masses and combine to push up CPCs, meaning [...]]]></description>
		<link>http://www.absorbing.com/don%e2%80%99t-let-your-google-ppc-campaigns-get-frozen-out-this-christmas/</link>
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		<title>Betting On Beef Wellington &#8211; How To Predict Google’s Stock Price</title>
		<description><![CDATA[Imagine if you could predict the stock market. Imagine your potential for personal gain if you could predict the stock price behaviour of one of the most powerful companies on the planet&#8230;
One Friday night back in October I was sat in my local having a pint with my old workmate Dave. I’d hardly eaten all [...]]]></description>
		<link>http://www.absorbing.com/betting-on-beef-wellington-how-to-predict-google%e2%80%99s-stock-price/</link>
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		<title>How to get more mileage out of Twitter &#8211; Followers</title>
		<description><![CDATA[Twitter has quickly become an important channel for any business looking to further its online exposure.  Building out social assets (Twitter feed, YouTube channel, Facebook group etc) with branded content is a great way of seeding your content on platforms that masses of people frequent.  This increases the likelihood of them coming into contact with [...]]]></description>
		<link>http://www.absorbing.com/how-to-get-more-mileage-out-of-twitter-followers/</link>
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		<title>Why Writing Sexy Google Ads Doesn’t Pay</title>
		<description><![CDATA[Before you write your Google PPC ads, remember you have an audience of billions and think how your ads are going to be judged &#8211; bad ads can do serious damage to your brand.
When I worked at Google as a PPC specialist, Account Managers at planning agencies representing heavyweight brands constantly telephoned me to ask [...]]]></description>
		<link>http://www.absorbing.com/why-writing-sexy-google-ads-doesn%e2%80%99t-pay/</link>
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		<title>Social Bookmarking – What to do with your Content</title>
		<description><![CDATA[Is content still king?  Well that probably depends on your website model, your presence on the web and potentially the industry your working in.  It’s most likely however, given the positive light in which Google views fresh content, that keeping your pages up to date with news, views, chat and general goings on will be [...]]]></description>
		<link>http://www.absorbing.com/social-bookmarking-%e2%80%93-what-to-do-with-your-content/</link>
			</item>
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		<title>Online video should be fit for purpose</title>
		<description><![CDATA[YouTube has an interesting video doing the rounds – it’s called the 100 Greatest Hits of YouTube in 4 Minutes. What you may notice is the lion share of clips are unrehearsed, unplanned and are UGC – I counted under 20 that I thought were actually staged.
‘Will it Blend’ stands out as the only direct [...]]]></description>
		<link>http://www.absorbing.com/online-video-should-be-fit-for-purpose/</link>
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