Pay Per Click
Absorb are currently running four of the five lastminute.com Travel Category accounts, equating to 90% of the overall PPC Category revenue. Our work with lastminute.com involves bidding on over 1 million keywords, across thousands of campaigns.
We manage pan-European bidding across :
- Hotels
- Holidays
- City Breaks
- And most recently, Flights
For more detail please see our lastminute.com – Pay Per Click page.
SEO
Our SEO overhaul at lastminute.com introduced a comprehensive marketing strategy, robust processes and best practise techniques. We conducted SEO analysis of high value pages including technical, content and internal linking audits.
We also devised a comprehensive Link Building Plan:
- We focus on content and quality
- Built contextual, relevant links from high quality websites
- Supplemented with PR and content syndication
In addition to these enhancements we also introduced a rigorous and standardised reporting process in order to ensure marketing managers and key stakeholders were able to see the impact our work was having. For more detail please see our lastminute.com – Search Engine Optimisation page.
Analytics and Tracking
We have designed and managed a full-scale implementation of lastminute.com’s analytics and reporting solution. This has enabled lastminute.com to:
- Enjoy robust PPC reporting
- Utilise a sophisticated cross-channel marketing dashboard
- Conduct clickpath analysis – showing the path to sale and enabling cross-channel optimisation
- Make significant affiliate savings – de-duping and partial payment
For more detail please see our lastminute.com – Tracking & Analysis page.
