Absorb are working with the Marketing Society, the UK’s top marketing network for senior industry professionals, as their official social media partner. Working alongside the Society we have created a comprehensive online strategy for the role-out of their digital presence in order to position them as a marketing thought leader, through the creation of significant social assets and networks to help mirror and promote their high profile events and cutting edge industry content.
Communicating and Syndicating Branded Content
Whilst the Society website did well to communicate their events, we felt that their industry leading content would be better suited to a news style blog, which would push it out to the forefront of the Society’s online activity and better demonstrate to their advocates the significance of the Society within the industry. The new Marketing Society blog boasts thousands of page views each week, a great result for the powerful branded content which, without the new blog, would have remained largely unseen.
Twitter is used to syndicate content further as well as keep members updated with and during the events. Absorb redesigned, promoted and trained the Society on how to use its Twitter feed, this now boasts over 1,800 followers.
Social Networks
LinkedIn Groups was another opportunity we proposed to the Marketing Society as a way of creating a social network for their members. The Group now pools discussion and commentary from over 1,200 members making it a valuable source of marking information for members, as well as a direct communications channel for the Society itself in order to source feedback, promote events or just get involved with the discussion going on. The Group also serves as a lead generation tool since, as it has grown, many non-members using LinkedIn have come across the Society and expressed an interest in getting involved.
There are a number of additional online projects were currently working on in conjunction with the Marketing Society, watch this space for these exciting developments!
