Mobile Media and Marketing
The way people use the internet is changing. And the biggest change of all is occurring with mobile devices – consider this fact: of Facebook’s 26 million active users in the UK, 10 million access the Facebook platform exclusively through their mobile phones.
The launch of the iPhone has been seen by many as the dawn of Mobile 2.0 – making communication, commerce and interaction available to the masses 24/7. This new, rapidly growing trend in consumer behaviour is providing exciting new channels for companies to market themselves and their products.
The time has now passed to concentrate on merely replicating your website across mobile devices – instead you should treat Mobile media as a whole new route to market, with key differences compared to desktop user behaviour that you can use to your advantage:
- Mobile devices are always on
- A user has access to his mobile device 24/7
- Mobile devices are more personal to users compared to their relationships with traditional computers
- Mobile devices are super-quick to use and offer immediate access to ‘mobile sized’ information
- In comparison to a computer, mobile devices serve subtly different purposes
At Absorb, our Mobile media experts can help bring you up to speed with this exciting and rapidly developing landscape and advise you on ways you can utilise Mobile to get more from your online offering.
