Social Audit
Absorb helped the NHS target an audience of young West Londoners for a Chlamydia check kit, a highly targeted area and demographic. Our Social Audit revealed:
- Key online venues to engage with
- The conversation surrounding Chlamydia
- Where to prevent/correct negative sentiment
Social Outreach and Results
Our Social Media Implementation resulted in thousands of people interacting with the campaign. 7 of the top 10 referring sites came from us. Our Social media campaign was very successful and the PPC campaign was deactivated. Our use of video, utilising a Channel 4 Peep Show clip, resulted in over 3,000 views alone.
