Quick Cash Payday is a start-up affiliate company working to generate leads for loan providers. For the online financial industry pay per click marketing is very competitive so Quick Cash Payday came to us to help them with their search engine optimisation in order to benefit from free natural search traffic.
On-site Optimisation
Absorb began by conducting research into the industry in order to formulate a keyword strategy for Quick Cash Payday, i.e. mapping out which keywords they should be targeting. We also carried out a full technical and usability audit of their website, making numerous recommendations on website tweaks which the search engines, such as Google, would like as well as changes which the consumer would find useful.
Off-site Optimisation
Following on from our keyword strategy we devised, and currently manage, a comprehensive content and link-building plan on behalf of Quick Cash Payday. This involves creating promotional copy to increase brand awareness as well as utilising this copy online to build links search engine positions for high traffic driving keywords.
