Optimising Content
The content of a website is a highly important factor towards achieving improved rankings. Good quality content will push your site to the top of the Google listings. Conversely ill-thought-out content will send your website into online obscurity.
Why is content optimisation so important? Search engines consider a number of factors before apportioning rankings. Content quality offers significant weight in this process. Similarly, Google has stated that its mission is to provide high quality, relevant content to its users. For these reasons, any site wanting to rank high in the listings must be offer the best possible content, doing so more effectively than its rivals.
Absorb’s Approach to Content Optimisation
Analysis of all content factors (template structure, coding, text, etc) allows us to determine outstanding opportunities and provide a directed content strategy. Case Study – Implementation of a targeted content strategy for lastminute.com increased theatre ticket sales 90% year-on-year.
