Sky 1
In 2008 Absorb took an innovative step in bringing Sky 1’s Gladiators to Facebook, creating an official hub for the show. This social venture was something new for Sky and we were keen to demonstrate to them the powerful marketing opportunities that these new social channels offer.
Results
Targeting the Facebook platform we achieved Sky’s second highest traffic driver for the campaign, at the lowest CPAs – a perfect result of high traffic volume at low cost.
