Sky Arts
Absorb helped Sky promote their Sky Arts channel, reaching out in new ways to its niche audience. Using a variety of social media channels we promoted each show, utilising the advocates and conversation drivers we uncovered on related blogs, websites and forums. Tapping into existing online communities we were able to directly place articles and exclusive video clips among Sky’s target audience.
Results
Our outreach resulted in thousands of internet users interacting with Sky Arts’ content, a great success for a channel with a difficult to reach target audience.
