What’s social media marketing?
Conversational marketing isn’t new — brands have been communicating with consumers via advertising, PR and other techniques for years — but social media tools are shifting the way consumers seek out information and answers.
Social media marketing gives brands the opportunity to enter the social media arena themselves and provide user-friendly and interactive content for social media audiences to enjoy.
Understand & Monitor
Successful social media marketing requires a complete understanding of your brand advocates, potential customers and their online activity. It’s all about reaching out and talking with your customers in order to better understand their needs.
Absorb will identify the channels where conversations about your brand are occurring. Based on what we find, we’ll make specific recommendations to help you understand the social media landscape where your brand and products are most keenly discussed.
Engage With The Conversation
The huge variety of online social channels offers businesses a wealth of outreach opportunities. Social networks, viral video, forums, blogs and even Tweets… the list of ways your customers socially interact over the internet has evolved very quickly. This rapidly developing landscape offers you exciting new ways to promote your brand, inform customers about new activity and reduce any negative sentiment.
Social media can be targeted to specified demographic or geographic criteria to a cross country campaign or it can be targeted to a more finite audience, offering unparalleled cost efficiency in relation to your objectives. View our Case Studies page to see how we’ve helped companies like Sky reach their objectives through effective management of the Social Media channels.