December last year Google started listing real-time search results. These included Tweets from Twitter and other real-time sources.
In a recent interview Amit Singhal of Google disclosed how Google apportions rankings to these real-time search results.
In short, you need lots of followers. And similar to rankings for webpages, high value followers will offer more value to the Tweet being followed.
Amit stated:
“One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”
Google will need to determine the value of each user. However, this is unlikely to be too difficult for the likes of Google.
Posted: January 17, 2010 @ 10:03 pm